LA’s first organic edible gardening company

Jad Wenger, Owner

As soon as Jad was old enough to hold a shovel, he was helping his family cultivate the land on their 24-acre organic homestead. As an adult, he managed several organic and biodynamic small scale farms and orchards in the Sierra foothills in Northern California. Now his mission is to bring the joy of growing the highest quality organic food to the urban environment. As the owner of LA’s original urban faming business, he hopes to lead the way to a more sustainable future. His approach embraces permaculture design, biodynamic composting methods, integrative pest management with an emphasis on cultivating soil fertility. He studied Horticulture at UCLA and he is currently teaching urban farming workshops at USC and throughout the greater Los angeles area.

If Jad were a vegetable, he would be an asparagus shoot.

Daniel, Urban Farm Manager

Daniel was self driven as a kid to grow tomatoes for his family and friends every year. As an adult, he put his green thumb to use as a farmer for Veggielution urban farm in San Jose and as a volunteer for many non-profit food justice organizations. Later, he spent over two years working at Full Circle farm in Sunnyvale, designing and implementing garden education curriculum for the adjacent middle school, and growing food for their CSA farm. As the manager of Heart Beet Gardening, Daniel has overseen the installation and maintenance of LA’s most beautiful and productive organic gardens. In addition to being a farmer, he is a fine artist and this passion for beauty is reflected in his garden design and execution.

If Daniel were a vegetable, he would be a Cherokee Tomato.

Victoria, Designer

If Victoria were a vegetable, she’d be a Victoria Rhubarb.


Daniel, Urban Farmer

If Daniel was a vegetable, he’d be an eggplant.


Sheena, Educator

If Sheena were a vegetable, she’d be a bok choi.